Tuesday, June 12, 2012

How to be successful on Youtube, How to be successful on your blog!


Think of your site on the internet (i.e. blog, website, youtube channel etc.) as your virtual real estate.  How valuable your property is will be based on an objective measure.  In regards to virtual property, you can check the number of daily site views and comments as well as viewer engagement. These, I’ve heard, factor into Google’s search engine algorithm as to how likely your virtual real estate (website etc) is going to pop up when someone searches for words that are connected to the specific content you provide. The higher your daily numbers, the higher the value of your virtual property.

Spend less time trusting the advice or criticism of those whose online real estate is measurably less valuable than yours. Always look to those who have higher objective measures (#’s) than yours for advice. Next, seek ways to emulate them in some ways while also trying, to some degree, to remain original in the content you provide. You have something to offer that someone else does not—by virtue of being YOU. You have unique experiences, style and ideas that can be translated into views, more ideas, learning experiences and opportunities…even money (well, possibly).

If you think someone else has terrible content (has bad ideas, is a terrible presenter etc etc) then use this as a catalyst to make your own virtual content and compete.  Everyone has the “I don’t have enough time” issue, so please don’t use that as an excuse.  I personally work two jobs and have been going to school for the past two years to get into a nursing program and was just recently accepted into a program.  I’ve gone through a terrible break-up and have lost so much time these past few months. Time is an issue for EVERYONE. If you are one to criticize, this obviously means you have better ideas/are a better presenter, so create the content that you know is superior.  Then, sit back, and let the numbers tell the story.

When I think of monetarily valuable online real estate, I think of someone like Jenna Marbles. The content Jenna Marbles provides the world is spreadable and sticky. Her appeal strikes a wide audience. People that view her videos have a memorable experience and will come back to her. I’ve read several comments about “how addicting her videos are” and “I can’t wait for Wednesdays!”. She now makes a decent living on youtube and her blog gets regular visitors as well. Not everyone can be a Jenna Marbles in their overall expression of personality, presentation, comedic display and her generation of original ideas. This doesn’t mean you don’t have something to offer the world though! You just need to find your niche.

What makes a piece of property valuable in the real world? We might consider:  How close is the property to desirable land features? Is the property close to a beach or lake… does it have a view of the mountains? What is the upkeep like on the property? Is it in good condition? The list goes on and on.

What makes online property valuable is slightly (or, considerably?) different.
While space is limited in the physical world, it doesn’t seem so in the virtual world. The bifurcating nodes of the internet seem to spread out in a never ending fashion—there is clearly enough space for everyone here!  In the virtual world, you can easily create a website, youtube channel or sign up for a blog.  The limiting factor in the virtual world seems to be users. (?) That is, there are a limited number of people on planet earth. On top of this, there are only a small number of people on planet earth who will be intrigued by the content you offer—even if you are stellar.

The key is this: You give the user an incentive to come back. The more people come back, the more valuable your online property becomes. Advertisers will consider your site to be more valuable as well. You add value to your property by making it “sticky”. Make some aspect of your virtual property plant a seed in the user’s mind making them remember you in some way and possibly want to return. 

The internet has exploded this past decade and its network will continue to expand ad infinitum.  It is time for you to create your virtual space.  If physical property becomes more valuable with time, why wouldn’t virtual property? “User disengagement”, you retort. That could be true but it doesn’t hurt to try. What do you lose?



15 comments:

  1. While space is limited in the physical world, it doesn’t seem so in the virtual world. The bifurcating nodes of the internet seem to spread out in a never ending fashion—there is clearly enough space for everyone here!

    When i read this I was suddenly reminded of the video I think you should watch...

    http://penny-arcade.com/patv/episode/spectrum-crunch

    While the video (and the series itself) deals with games, the subject applies to the internet in general. The series is called Extra Credits and talks about games in varios topics. The episode itself is called Spectrum Crunch and it brings up a problem that, I'm sorry to say, may contradict your statement above about infinate space on the internet. Just thought you might be interested.

    Everything else i can agree with.

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  2. The video you mention concerns wireless internet only, where bandwidth is indeed finite. The real problem with future growth of internet use in general lies in efficient handling of traffic, which is discussed in an interesting article here:
    http://www.technologyreview.com/news/408104/mapping-the-internet/

    Back to the topic of "Virtual Real Estate", a phrase which is often used to describe property ownership in online gaming, I would instead suggest the term "Personal Cyberspace". In that world to be valuable is to be popular, and unlike physical real estate there is not location so much as a presence. To make it's presence more visible it must gain attention, and while attention-getting is not bad in itself I would hope that it doesn't override the goal of meaningfulness and quality of the content in one's Personal Cyberspace.

    ReplyDelete
    Replies
    1. Yes! I definitely think meaningful is important :)

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    2. Okay, thanks for that article. It seems that the best way do Presonal Cyberspace is not to do wireless to often and use other means. I did not mean to get off topic but it was a way to bring up another side I did not know. The market place of ideas at work. Thanks.

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